Posted by: realestatewebtrainer | January 27, 2012

Hyperlinks, Landing Pages, and Internet Presence – Session 3 Feb 10th

In this video I share with all of you the topics of Session 3 (of 4) focusing on the Real Estate Internet Marketing Ideas of ‘Hyperlinks, Landing Pages, and Internet Presence’ in our ongoing series of Real Estate Web Strategy Success. The series started Jan 13th, 2012 and the last session will be on February 24th – note: a similar series will start again March the 4th and you may inquire about details with Live Interactive at (407) 331-5738.

So what is Session 3 about – simply: The Verbs of the Internet!

 

 

In order for you to master Internet Marketing and SEO Visibility you must understand Hyperlinks, sometimes called Links; but how to you leverage such links in Real Estate Websites and hook them to your Landing Pages?

Here are the main topics of Session 3:

What are Hyperlinks? and why are they important?

What are Landing Pages in Real Estate and How do you create them?

How to you use Hyperlinks in your Blogs with Landing Pages?

How to use Hyperlinks in your YouTube Videos to generate traffic?

How Real Estate Marketers use Channels to grow their Internet Influence?

How is SEO and Internet Presence influenced by Links?

Here is the course description for Session 3:

Hyperlinks, Landing Pages, and Internet Presence:
The Core activities of Internet Marketing is storytelling; when you blog, share videos, upload listings, you are building a narrative on the internet, and the verbs that you must master are Links, or more precisely hyperlinks. But the best Links are called Strategic Links because they connect to properly created Landing Pages within your website and are sticky. Sticky Websites generate leads – you must learn how to create each one of these elements because you are the Real Estate Marketer, and believe or not – they are easy to make…

—–

Included as well is the whole course description: (http://wp.me/pmEnK-wt)

Course Title: Real Estate Web Strategy Success

Internet Marketing, Web Strategies, Google Presence, and how to use your website to generate leads organically. The core of Search Engine Optimization (SEO), or Organic Placement, are now the bedrock of your growing Marketing Success Story. This course was designed to be practical, solutions-driven, and full of practical Homework. This is not about theory – this is about meeting your clients online and being able to generate your own leads organically – and the best ones are Listing Leads. Do you have a proper Internet Presence?

A 10-hour Course in 4 sessions (Each session is 2 1/2 hours long with time for your questions and discussions.)

1. The Principles of Internet Marketing and SEO:
And ‘No,’ Marketing on The Internet is not ‘Internet Marketing!’ Real Estate Agents advertise to drive customers to them, and many still do – but it is getting harder. What is it that you must master in “Search Marketing” so you continue to be the one Sellers and Buyers love to work with. You must go beyond understanding the psychology of your customers – you must also become familiar with the thinking of Search Engines and Ranking. It is this lack of deep understanding of the internet that makes Agents and brokers go on a buying spree of tools with very little results to show for it.

2. The Fundamentals of your Web Container:
Yes, Yes,… Vendors call them Websites – I prefer the word ‘container’ because it alludes to holding your Marketing information and making it available to your customers. What’s the challenge? If your container is not visible to Google and Search Engines then what you have is purely a Glorified Business Card. You must learn not only what your Website must have to grow organically, but more importantly the habits you must develop Online to grow you influence and generate leads.

3. Hyperlinks, Landing Pages, and Internet Presence:
The Core activities of Internet Marketing is storytelling; when you blog, share videos, upload listings, you are building a narrative on the internet, and the verbs that you must master are Links, or more precisely hyperlinks. But the best Links are called Strategic Links because they connect to properly created Landing Pages within your website and are sticky. Sticky Websites generate leads – you must learn how to create each one of these elements because you are the Real Estate Marketer, and believe or not – they are easy to make…

4. Blogging, Social Media, Internet Traffic, and your SEO Essentials:
Prospecting is job One for a successful career in Real Estate – Do you know how to “Internet Prospect?” A successful SEO Strategy requires a combination of ingredients; a Web Container, Blogging, Keywords, Hyperlinks, Strategic landing Pages, and a Plan of Action in which you tell regular stories and place them on the Internet to drive traffic back to your website. This is not a difficult skill, it just requires you to switch your habits a bit and focus them in the right actions for the right results.

Dates for the first Series:

Fridays, every 2 weeks – January 13th, January 27th, February 10th, and February 24th. 11am EST – 1:30pm EST

Dates for the Second Series:

Fridays, every 2 weeks – March 9th, March 23rd, April 13th, and April 27th. 11am EST – 1:30pm EST

System: Live Interactive – Contact Live Interactive at (407) 331-5738.

If you happen to be on Live Interactive System already I hope to visit with you soon – Get ready to not only learn the fundamentals of Internet Success, but to also roll up your Sleeves and implement the ideas learned to affect your Real Estate Success.

Happy Blogging, :) Key Yessaad – Real Estate SEO Trainer

Leave a Comment

Posted in Blogs, Internet Marketing, Marketing, Real Estate, Real Estate Search Engine Visibility, Search Engines, SEO, Strategy, Trainings, Websites | Tags: , , , , ,

Posted by: realestatewebtrainer | January 27, 2012

The Fundamentals of your Web Container – a Quick Review Video

I just finished Session #2 of Real Estate Internet Marketing Success called The Fundamentals of your Web Container. This is a series being held on The Live Interactive System of Kevin Ahearn and designed by me, Key Yessaad. Today’s Session focused on Websites, more specifically Real Estate Websites and the SEO of Visibility.

 

 

Each Session is 2 1/2 hours long and the whole Series spans 8 weeks, once every two weeks.

Here are the main topics we focused on today:

What are the ingredients of Real Estate Websites?

How is IDX best integrated in your Website?

What are the tools of Lead Capture and delayed registration?

How does one integrate Keywords strategically?

What are some examples of visible websites?

The Web Grinder and Homework.

Here is the course description for Session 2:

2. The Fundamentals of your Web Container:
Yes, Yes,… Vendors call them Websites – I prefer the word ‘container’ because it alludes to holding your Marketing information and making it available to your customers. What’s the challenge? If your container is not visible to Google and Search Engines then what you have is purely a Glorified Business Card. You must learn not only what your Website must have to grow organically, but more importantly the habits you must develop Online to grow you influence and generate leads.

Included as well is the whole course description: (http://wp.me/pmEnK-wt)

Course Title: Real Estate Web Strategy Success

Internet Marketing, Web Strategies, Google Presence, and how to use your website to generate leads organically. The core of Search Engine Optimization (SEO), or Organic Placement, are now the bedrock of your growing Marketing Success Story. This course was designed to be practical, solutions-driven, and full of practical Homework. This is not about theory – this is about meeting your clients online and being able to generate your own leads organically – and the best ones are Listing Leads. Do you have a proper Internet Presence?

A 10-hour Course in 4 sessions (Each session is 2 1/2 hours long with time for your questions and discussions.)

1. The Principles of Internet Marketing and SEO:
And ‘No,’ Marketing on The Internet is not ‘Internet Marketing!’ Real Estate Agents advertise to drive customers to them, and many still do – but it is getting harder. What is it that you must master in “Search Marketing” so you continue to be the one Sellers and Buyers love to work with. You must go beyond understanding the psychology of your customers – you must also become familiar with the thinking of Search Engines and Ranking. It is this lack of deep understanding of the internet that makes Agents and brokers go on a buying spree of tools with very little results to show for it.

2. The Fundamentals of your Web Container:
Yes, Yes,… Vendors call them Websites – I prefer the word ‘container’ because it alludes to holding your Marketing information and making it available to your customers. What’s the challenge? If your container is not visible to Google and Search Engines then what you have is purely a Glorified Business Card. You must learn not only what your Website must have to grow organically, but more importantly the habits you must develop Online to grow you influence and generate leads.

3. Hyperlinks, Landing Pages, and Internet Presence:
The Core activities of Internet Marketing is storytelling; when you blog, share videos, upload listings, you are building a narrative on the internet, and the verbs that you must master are Links, or more precisely hyperlinks. But the best Links are called Strategic Links because they connect to properly created Landing Pages within your website and are sticky. Sticky Websites generate leads – you must learn how to create each one of these elements because you are the Real Estate Marketer, and believe or not – they are easy to make…

4. Blogging, Social Media, Internet Traffic, and your SEO Essentials:
Prospecting is job One for a successful career in Real Estate – Do you know how to “Internet Prospect?” A successful SEO Strategy requires a combination of ingredients; a Web Container, Blogging, Keywords, Hyperlinks, Strategic landing Pages, and a Plan of Action in which you tell regular stories and place them on the Internet to drive traffic back to your website. This is not a difficult skill, it just requires you to switch your habits a bit and focus them in the right actions for the right results.

Dates for the first Series:

Fridays, every 2 weeks – January 13th, January 27th, February 10th, and February 24th. 11am EST – 1:30pm EST

System: Live Interactive – Contact Live Interactive at (407) 331-5738.

If you happen to be on their System already I hope to visit with you soon – Get ready to not only learn the fundamentals of Internet Success, but to also roll up your Sleeves and implement the ideas learned to affect your Real Estate Success.

Happy Blogging, :) Key Yessaad – Real Estate SEO Trainer

Leave a Comment

Posted in Blogs, Internet Marketing, Marketing, Real Estate, Real Estate Search Engine Visibility, Search Engines, SEO, Strategy, Trainings, Websites | Tags: , , ,

Posted by: realestatewebtrainer | January 20, 2012

Real Estate Blog Strategy Training – Feb 16th 2012 in Southern California

What is a Blog Strategy? in fact: What is a Real Estate Blog Marketing Strategy?

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Posted in SEO

Posted by: realestatewebtrainer | January 20, 2012

Real Estate Web Strategy Training Feb 15th in Southern California

a video by Key Yessaad sharing a few thoughts on the upcoming training in Southern California on Real Estate Web Strategy.

Date: Feb 15th, 2012

Location: Property ID
2086 S E St.

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Posted in SEO

Posted by: realestatewebtrainer | January 20, 2012

Real Estate Web Strategy Success – Session 2 – The Fundamentals of your Web Container

http://wp.me/pmEnK-wY

In this video I share with you the details of Session #2 focused on The Fundamentals of Web Containers. The Series Real Estate Web Strategy Success takes into account the commitment of successful Real Estate Agents and layers it with Internet Marketing, SEO, and High Search Engine Visibility; this leads to the need of a creating or launching a proper Web Container; normally known as a Website.

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Posted in SEO

Posted by: realestatewebtrainer | January 20, 2012

Real Estate Web Strategy Success – Recap of Session 1 – The Principles of Internet Marketing

http://wp.me/pmEnK-wQ

The video enclosed below is a recap for Session #1 of Real Estate Internet Marketing Success, a series of 4 sessions on Live Interactive for the Real Estate Training Institute. The session was held on Friday the 13th of January 2012 and focused on The Principles of Internet Marketing and SEO.Here are the main ideas we focused on:

What is Internet Marketing and how does it relate to Traditional Marketing?

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Posted in SEO

Posted by: realestatewebtrainer | January 18, 2012

Session 2 of Real Estate Web Strategy Success – The Fundamentals of your Web Container

In this video I share with you the details of Session #2 focused on The Fundamentals of Web Containers. The Series Real Estate Web Strategy Success takes into account the commitment of successful Real Estate Agents and layers it with Internet Marketing, SEO, and High Search Engine Visibility; this leads to the need of a creating or launching a proper Web Container; normally known as a Website. So What makes for successful Real Estate Websites is the main topic of Session 2.

 

Here are the main topics I will focus on:

What are the ingredients of Real Estate Websites?

How is IDX best integrated in your Website?

What are the tools of Lead Capture and delayed registration?

How does one integrate Keywords strategically?

What are some examples of visible websites?

The Web Grinder and Homework.

 

Here is the course description for Session 2:

2. The Fundamentals of your Web Container:
Yes, Yes,… Vendors call them Websites – I prefer the word ‘container’ because it alludes to holding your Marketing information and making it available to your customers. What’s the challenge? If your container is not visible to Google and Search Engines then what you have is purely a Glorified Business Card. You must learn not only what your Website must have to grow organically, but more importantly the habits you must develop Online to grow you influence and generate leads.

Included as well is the whole course description: (http://wp.me/pmEnK-wt)

Course Title: Real Estate Web Strategy Success

Internet Marketing, Web Strategies, Google Presence, and how to use your website to generate leads organically. The core of Search Engine Optimization (SEO), or Organic Placement, are now the bedrock of your growing Marketing Success Story. This course was designed to be practical, solutions-driven, and full of practical Homework. This is not about theory – this is about meeting your clients online and being able to generate your own leads organically – and the best ones are Listing Leads. Do you have a proper Internet Presence?

A 10-hour Course in 4 sessions (Each session is 2 1/2 hours long with time for your questions and discussions.)

1. The Principles of Internet Marketing and SEO:
And ‘No,’ Marketing on The Internet is not ‘Internet Marketing!’ Real Estate Agents advertise to drive customers to them, and many still do – but it is getting harder. What is it that you must master in “Search Marketing” so you continue to be the one Sellers and Buyers love to work with. You must go beyond understanding the psychology of your customers – you must also become familiar with the thinking of Search Engines and Ranking. It is this lack of deep understanding of the internet that makes Agents and brokers go on a buying spree of tools with very little results to show for it.

2. The Fundamentals of your Web Container:
Yes, Yes,… Vendors call them Websites – I prefer the word ‘container’ because it alludes to holding your Marketing information and making it available to your customers. What’s the challenge? If your container is not visible to Google and Search Engines then what you have is purely a Glorified Business Card. You must learn not only what your Website must have to grow organically, but more importantly the habits you must develop Online to grow you influence and generate leads.

3. Hyperlinks, Landing Pages, and Internet Presence:
The Core activities of Internet Marketing is storytelling; when you blog, share videos, upload listings, you are building a narrative on the internet, and the verbs that you must master are Links, or more precisely hyperlinks. But the best Links are called Strategic Links because they connect to properly created Landing Pages within your website and are sticky. Sticky Websites generate leads – you must learn how to create each one of these elements because you are the Real Estate Marketer, and believe or not – they are easy to make…

4. Blogging, Social Media, Internet Traffic, and your SEO Essentials:
Prospecting is job One for a successful career in Real Estate – Do you know how to “Internet Prospect?” A successful SEO Strategy requires a combination of ingredients; a Web Container, Blogging, Keywords, Hyperlinks, Strategic landing Pages, and a Plan of Action in which you tell regular stories and place them on the Internet to drive traffic back to your website. This is not a difficult skill, it just requires you to switch your habits a bit and focus them in the right actions for the right results.

Dates for the first Series:

Fridays, every 2 weeks – January 13th, January 27th, February 10th, and February 24th. 11am EST – 1:30pm EST

System: Live Interactive – Contact Live Interactive at (407) 331-5738.

If you happen to be on their System already I hope to visit with you soon – Get ready to not only learn the fundamentals of Internet Success, but to also roll up your Sleeves and implement the ideas learned to affect your Real Estate Success.

Happy Blogging, :) Key Yessaad – Real Estate SEO Trainer

Leave a Comment

Posted in Blogs, Internet Marketing, Marketing, Real Estate, Real Estate Search Engine Visibility, Search Engines, SEO, Strategy, Trainings, Websites | Tags: , , , , ,

Posted by: realestatewebtrainer | January 18, 2012

Recap Video of Session 1 – The Principles of Internet Marketing and SEO

The video enclosed below is a recap for Session #1 of Real Estate Internet Marketing Success, a series of 4 sessions on Live Interactive for the Real Estate Training Institute. The session was held on Friday the 13th of January 2012 and focused on The Principles of Internet Marketing and SEO.

 

Here are the main ideas we focused on:

What is Internet Marketing and how does it relate to Traditional Marketing?

Inbound versus Outbound Marketing; in other words Customer-Driven Marketing.

We discussed Internet Scale and how Search Engines see it.

We discussed the main ideas behind Web Crawlers.

We got into the Psychology of Google and Search Ranking in the Real Estate Industry.

Finally I gave Homework focusing on the fundamentals of growing your SEO.

Here is the course description for Session1:

1. The Principles of Internet Marketing and SEO:
And ‘No,’ Marketing on The Internet is not ‘Internet Marketing!’ Real Estate Agents advertise to drive customers to them, and many still do – but it is getting harder. What is it that you must master in “Search Marketing” so you continue to be the one Sellers and Buyers love to work with. You must go beyond understanding the psychology of your customers – you must also become familiar with the thinking of Search Engines and Ranking. It is this lack of deep understanding of the internet that makes Agents and brokers go on a buying spree of tools with very little results to show for it.

Included as well is the whole course description: (http://wp.me/pmEnK-wt)

Course Title: Real Estate Web Strategy Success

Internet Marketing, Web Strategies, Google Presence, and how to use your website to generate leads organically. The core of Search Engine Optimization (SEO), or Organic Placement, are now the bedrock of your growing Marketing Success Story. This course was designed to be practical, solutions-driven, and full of practical Homework. This is not about theory – this is about meeting your clients online and being able to generate your own leads organically – and the best ones are Listing Leads. Do you have a proper Internet Presence?

A 10-hour Course in 4 sessions (Each session is 2 1/2 hours long with time for your questions and discussions.)

1. The Principles of Internet Marketing and SEO:
And ‘No,’ Marketing on The Internet is not ‘Internet Marketing!’ Real Estate Agents advertise to drive customers to them, and many still do – but it is getting harder. What is it that you must master in “Search Marketing” so you continue to be the one Sellers and Buyers love to work with. You must go beyond understanding the psychology of your customers – you must also become familiar with the thinking of Search Engines and Ranking. It is this lack of deep understanding of the internet that makes Agents and brokers go on a buying spree of tools with very little results to show for it.

2. The Fundamentals of your Web Container:
Yes, Yes,… Vendors call them Websites – I prefer the word ‘container’ because it alludes to holding your Marketing information and making it available to your customers. What’s the challenge? If your container is not visible to Google and Search Engines then what you have is purely a Glorified Business Card. You must learn not only what your Website must have to grow organically, but more importantly the habits you must develop Online to grow you influence and generate leads.

3. Hyperlinks, Landing Pages, and Internet Presence:
The Core activities of Internet Marketing is storytelling; when you blog, share videos, upload listings, you are building a narrative on the internet, and the verbs that you must master are Links, or more precisely hyperlinks. But the best Links are called Strategic Links because they connect to properly created Landing Pages within your website and are sticky. Sticky Websites generate leads – you must learn how to create each one of these elements because you are the Real Estate Marketer, and believe or not – they are easy to make…

4. Blogging, Social Media, Internet Traffic, and your SEO Essentials:
Prospecting is job One for a successful career in Real Estate – Do you know how to “Internet Prospect?” A successful SEO Strategy requires a combination of ingredients; a Web Container, Blogging, Keywords, Hyperlinks, Strategic landing Pages, and a Plan of Action in which you tell regular stories and place them on the Internet to drive traffic back to your website. This is not a difficult skill, it just requires you to switch your habits a bit and focus them in the right actions for the right results.

Dates for the first Series:

Fridays, every 2 weeks – January 13th, January 27th, February 10th, and February 24th. 11am EST – 1:30pm EST

System: Live Interactive – Contact Live Interactive at (407) 331-5738.

If you happen to be on their System already I hope to visit with you soon – Get ready to not only learn the fundamentals of Internet Success, but to also roll up your Sleeves and implement the ideas learned to affect your Real Estate Success.

Happy Blogging, :) Key Yessaad – Real Estate SEO Trainer

Leave a Comment

Posted in Blogs, Internet Marketing, Marketing, Real Estate, Real Estate Search Engine Visibility, Search Engines, SEO, Strategy, Trainings, Websites | Tags: , , , ,

Posted by: realestatewebtrainer | January 16, 2012

A Fundamental Real Estate Idea

The Real Estate Industry invites sometimes those who have worked in the corporate world who desire to become more independent, and in control of their time and business decisions. The Real Estate Business is a fabulous place to have that autonomy, but very few adapt to it. The Business World is used to working Mondays to Fridays, from 9am to 5pm – a very hard habit to break is you desire to enter the Real Estate Business.

There is a simple idea that many who are new to the Real Estate Business do not understand:

We work when others Rest!

Yes it sounds like a simple idea but it isn’t.

So let me ask the Pros?

Do Real Estate Agents work on Easter? Yes

Do Real Estate Agents work on Sundays? Yes

Do Real Estate Agents work on the 4th of July? Yes

Do Real Estate Agents work on Saturdays? Yes

Do Real Estate Agents work during Summer Vacation? Yes

Do Real Estate Agents during the Super Bowl? Yes

We work when others Rest!

Why?

Simply because the best time the public has to plan their need to move, find a new home, and view properties with their family is while they are not at work.

Happy Blogging :) Key Yessaad, Real Estate SEO Trainer

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Posted in Blogs, Marketing, Real Estate | Tags:

Posted by: realestatewebtrainer | January 12, 2012

If a Vendor says I endorse their product they are manipulating you for sales

Hi, this is Key again and I want to be very clear – “I do not endorse any vendor, and those who say I do are lying; and shame on them!”

Real Estate Web Strategy, as I define it, transcends Website or Lead Management Vendors. As such it must be understood that I view Internet Marketing Not as the total sum of what a Vendor offers you, but rather as the amount of work layered on top of the tools you currently have with them.

Do I think that some vendors do a better job than others? – of course; but do I endorse any – Categorically No!

So please know, on the record, that I do not, will not, or desire to be a pseudo salesman for a Website Vendor out there – if they tell you that Key says this it the product you should use then call me and I will set you and them straight… (910) 538-6610. I do not make money from vendors, I will not endorse products, and I think that competition in Web Services benefits the whole Real Estate Industry.

I love that many vendors have embraced some of the Internet Marketing Ideas I think are important to the Real Estate Industry, but that does not mean they get a pass… More works has yet to be done!

Happy: Blogging :) Key Yessaad, Real Estate SEO Trainer

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Posted in Blogs, Internet Marketing, Marketing, Real Estate, Real Estate Search Engine Visibility, Search Engines, SEO, Strategy, Trainings, Websites | Tags: , , ,

Posted by: realestatewebtrainer | January 12, 2012

A few things you do not know about Key Yessaad

keyseoblog.com/2012/01/11/a-few-things-you-do-not-know-about-key-yessaad/
My name is Key Yessaad, and I am an Internet Strategist focused on the Real Estate Industry. I am Not everyone’s cup of tea and will never be so — I rattle vendors, brokers, agents, but most of all Charlatans.

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Posted in SEO

Posted by: realestatewebtrainer | January 12, 2012

Session 1 – The Principles of Internet Marketing and SEO

http://keyseoblog.com/2012/01/10/session-1-the-principles-of-internet-marketing-and-seo/

This coming Friday, the 13th of January, is Session number 1 of 4 in my new seminar called Real Estate Web Strategy Success. The training was designed for the Real Estate Training Institute led by Kevin Ahearn.

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Posted in SEO

Posted by: realestatewebtrainer | January 11, 2012

A few things you do not know about Key Yessaad

My name is Key Yessaad, and I am an Internet Strategist focused on the Real Estate Industry. I am Not everyone’s cup of tea and will never be so – I rattle vendors, brokers, agents, but most of all Charlatans. The Real Estate Industry does attract a fair share of such deceivers, and they do tarnish this wonderful business – yet I am in it because there are hundreds of wonderful Real Estate Practitioners; they are the ones I am committed to!

Here are a few things most people don’t know about me.

1. I actually write code from scratch; I do not just adapt websites…

2. I build websites from the bottom up but never discuss it because it is not my job… So please don’t call me to build you a website. I coach Real Estate Agents and Brokers on their Vision – Not to buy what I build.

3. I never train Real Estate Agents to write Code because that’s is Not their Job – their job is to become the best Internet Marketer for their clients independent of any HTML Code Knowledge.

4. I go out of my way not criticize websites – but I want you to know that 98% of Real Estate Websites are Glorified Business Cards.

5. I used to teach The Mathematics of Programming to Programmers and Web Architecture – a topic I never discuss because my students are Realtors NOT Programmers; and yes at the University Level!

6. I have 2 Masters Degrees in Mathematics focused on Differential Equations and Topology – and left Academia a year away from my Doctorate. Many flipped out when I did so at the age of 26 – I did not! My passion is Poetry!

7. That None of the above matters unless you turn over Webs Services within the hand of marketers – Not the hand of Programmers.

8. I admit to being a workaholic – yet I work for myself; there is no chance this will change soon, so if you are my friend please accept it.

9. The most important thing you need to know about me is that I am driven by Vision and Results – Not Financial Rewards. I think I need to have my head examined soon but it is easier to make money in Real Estate by deceiving agents than taking of them.

10. And Yes, I am aware that I have a French/Berber Accent and there is nothing I can do about it.

Happy Blogging :) – Key Yessaad

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Posted in Blogs, Internet Marketing, Marketing, Real Estate, Real Estate Search Engine Visibility, Search Engines, SEO, Strategy, Trainings, Websites | Tags: , , , , ,

Posted by: realestatewebtrainer | January 10, 2012

Session 1 – The Principles of Internet Marketing and SEO

This coming Friday, the 13th of January, is Session number 1 of 4 in my new seminar called Real Estate Web Strategy Success. The training was designed for the Real Estate Training Institute led by Kevin Ahearn. The video I am enclosing focuses on giving you a feel for the topics I will cover in session One called: The Principles of Internet Marketing and SEO. These are the principals that get many Real Estate agents in trouble because the terms seem plain, but very few practitioners put them together in a cohesive whole.

In order to layer an Internet Marketing Strategy one has to cohesively integrate the following ideas: SEO, Blogs, Social Media, Web Services, IDX Solutions, Landing pages, Video SEO, Lead Capture, Listing Syndication, MLS Marketing, and Direct Response Marketing. Each idea on its own is not difficult, but a stratgeic integration of the whole is the biggest challenge.

 

Short Description for Session #1:

1. The Principles of Internet Marketing and SEO:
And ‘No,’ Marketing on The Internet is not ‘Internet Marketing!’ Real Estate Agents advertise to drive customers to them, and many still do – but it is getting harder. What is it that you must master in “Search Marketing” so you continue to be the one Sellers and Buyers love to work with. You must go beyond understanding the psychology of your customers – you must also become familiar with the thinking of Search Engines and Ranking. It is this lack of deep understanding of the internet that makes Agents and brokers go on a buying spree of tools with very little results to show for it.

Here is the Whole Course Description: (http://wp.me/pmEnK-wt)

Real Estate Web Strategy Success

Internet Marketing, Web Strategies, Google Presence, and how to use your website to generate leads organically. The core of Search Engine Optimization (SEO), or Organic Placement, are now the bedrock of your growing Marketing Success Story. This course was designed to be practical, solutions-driven, and full of practical Homework. This is not about theory – this is about meeting your clients online and being able to generate your own leads organically – and the best ones are Listing Leads. Do you have a proper Internet Presence?

A 10-hour Course in 4 sessions (Each session is 2 1/2 hours long with time for your questions and discussions.)

1. The Principles of Internet Marketing and SEO:
And ‘No,’ Marketing on The Internet is not ‘Internet Marketing!’ Real Estate Agents advertise to drive customers to them, and many still do – but it is getting harder. What is it that you must master in “Search Marketing” so you continue to be the one Sellers and Buyers love to work with. You must go beyond understanding the psychology of your customers – you must also become familiar with the thinking of Search Engines and Ranking. It is this lack of deep understanding of the internet that makes Agents and brokers go on a buying spree of tools with very little results to show for it.

2. The Fundamentals of your Web Container:
Yes, Yes,… Vendors call them Websites – I prefer the word ‘container’ because it alludes to holding your Marketing information and making it available to your customers. What’s the challenge? If your container is not visible to Google and Search Engines then what you have is purely a Glorified Business Card. You must learn not only what your Website must have to grow organically, but more importantly the habits you must develop Online to grow you influence and generate leads.

3. Hyperlinks, Landing Pages, and Internet Presence:
The Core activities of Internet Marketing is storytelling; when you blog, share videos, upload listings, you are building a narrative on the internet, and the verbs that you must master are Links, or more precisely hyperlinks. But the best Links are called Strategic Links because they connect to properly created Landing Pages within your website and are sticky. Sticky Websites generate leads – you must learn how to create each one of these elements because you are the Real Estate Marketer, and believe or not – they are easy to make…

4. Blogging, Social Media, Internet Traffic, and your SEO Essentials:
Prospecting is job One for a successful career in Real Estate – Do you know how to “Internet Prospect?” A successful SEO Strategy requires a combination of ingredients; a Web Container, Blogging, Keywords, Hyperlinks, Strategic landing Pages, and a Plan of Action in which you tell regular stories and place them on the Internet to drive traffic back to your website. This is not a difficult skill, it just requires you to switch your habits a bit and focus them in the right actions for the right results.

Dates for the first Series:

Fridays, every 2 weeks – January 13th, January 27th, February 10th, and February 24th. 11am EST – 1:30pm EST

System: Live Interactive – Contact Live Interactive at (407) 331-5738.

If you happen to be on their System already I hope to visit with you soon – Get ready to not only learn the fundamentals of Internet Success, but to also roll up your Sleeves and implement the ideas learned to affect your Real Estate Success.

Happy Blogging, :) Key Yessaad – Real Estate SEO Trainer

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Posted in Blogs, Internet Marketing, Marketing, Real Estate, Real Estate Search Engine Visibility, Search Engines, SEO, Strategy, Trainings, Websites | Tags: , , , , , ,

Posted by: realestatewebtrainer | January 6, 2012

Real Estate Web Strategy Success – Live and Interactive

http://keyseoblog.com/2012/01/06/real-estate-web-strategy-success-a-4-session-training-seminar/

Real Estate Web Strategy Success designed and produced by Key Yessaad.

Internet Marketing, Web Strategies, Google Presence, and how to use your website to generate leads organically.

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