February 15th and 16th I will be visiting Southern California for two days holding trainings on “Real Estate Web Strategy” and “Real Estate Blog Strategy.” These two Internet Marketing Trainings are different and I wanted to share with all of you what Day 1 and Day 2 are focused on.
In this quick video I share that Day 1, or Web Strategy, focuses on the fundamentals of Internet Marketing and the psychology of Search Engines; whereas Day 2 focuses on your content as in Blogs, Landing Pages, and the SEO of Visibility.
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The topics that I will cover on Wed Feb 15th, Real Estate Web Strategy are:
- What is Internet Marketing? and how does “Extreme Niche Marketing” help me grow my Real Estate Business?
- Should you get a Real Estate website? Why? and Where?
- What is in a Real Estate Website? (Seems like and easy question – I will challenge you on what you think you know!!!)
- Some of you have a Website – is it working for you? and what if your website is perfect – are you done?
- How do you select the best Web Services? What are the important tools of Real Estate Websites?
- Domain Names: How do I get one? Where and How much?
Should I get more than one? And why? How do I hook them up together? - How do I get started? Will I be able to understand the Web jargon? (Let me give you the answer: Yes)
- How expensive is it going to be?
- How much work will I have to put in? Is it worth the effort? And how often?
- What is IDX? And do I need it? Shouldn’t I just use my MLS IDX? And what is Sticky IDX? How about Boomtown?
- How about Blogging? Is it important? Where should I go?
- How can my Assistant help me grow my website?
- Bring all the Questions you ever wanted to ask about the Real Estate Websites, Search Engines, Google, SEO, Internet Marketing, etc… YOU MUST UNDERSTAND THESE IDEAS!
The topics that I will cover on Thu Feb 16th, Real Estate Blog Strategy are:
- What is Blogging? – Little time spent on this topic; the strategy is more important than the why. But you must understand it…
- Why should Realtors Blog? Do I really need to learn how to Blog? (Hint: YES!!!)
- How are successful Real Estate Agents using this medium to position themselves?
- How can Blogging affect my Listing Strategy?
- Where should I blog? My website right? Hummm…
- What should I blog about? And how often?
- What if the format of a good blog? At least can you get me started…? Do I have to become a writer? How about links?
- What does all this have to do with Google? Is this SEO? (Could you explain SEO briefly for us?)
- How much programming should I learn? (Let me give you the answer right here – None!!!)
- How expensive is this whole strategy? Think time, perseverance, and elbow grease…
- What are Tags and Categories? How about Blog Widgets?
- What are Landing Pages and how can use them in my Blogs?
- How Can I use Social Media for my Blogs?
- Bring all the Questions you ever wanted to ask about the Real Estate Websites, Search Engines, Google, SEO, Internet Marketing, etc… YOU MUST UNDERSTAND THESE IDEAS!
I hope to visit with all of you in Southern California next week; the links I provided will illuminate the details of the two events. (Link to this blog: http://wp.me/pmEnK-y4)
Happy Blogging
Key Yessaad, Real Estate SEO Trainer

